Cool Paint Coat

Florida-based Textured Coatings of America has adapted military technology to create a house coating that reflects 60 percent more ultraviolet rays than conventional paint -- cooling the home's surface temperature by upwards of 40 degrees. Unlike paint, the coating does not fade. It seals out moisture, protects wood siding from deterioration and does not have to be frequently reapplied. However, because the coating must be applied with a professional-grade sprayer, it is not a recommended project for do-it-yourselfers. Company info: http://www.aecinfo.com