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JACKSONVILLE BUSINESS JOURNAL
Thursday, February 14, 2008

Will Vasana Recognized for Internet Marketing Excellence

Nationally renowned real estate marketing and technology speaker and REALTOR.com Vice President, Max Pigman, has presented to Will Vasana of Watson Realty Corp. the 2008 Real Estate Online Marketing Award of Excellence. The Award of Excellence recognizes top producers who consistently provide great marketing services on behalf of their buyers and sellers.

There are but a select number of real estate professionals who distinguish themselves from other agents by doing a little more for their sellers and Will Vasana of Watson Realty is one of them. In particular, when the home they are selling is placed on a well trafficked site such as the 1st ranked REALTOR.com even simple efforts like having more photos displayed, crafting better descriptions or adding a full motion video, can make a home stand out from competing properties, says Max Pigman, Vice President of REALTOR.com.

The excellence award was presented to Will Vasana at a recent real estate marketing and technology seminar on February 5, 2008 at The Jacksonville Marriott Hotel. The seminar demonstrated cutting edge techniques for leveraging the Internet and technology in real estate marketing.

Vasana says, "My customers appreciate how I can help bring more attention to the unique selling attributes of their home and ultimately help attract more qualified buyers. Buyers are also appreciative of a well presented home that has a better description and more ways to learn about the property before arranging an appointment. While it certainly is an honor to receive this award, I think ultimately it would be a disservice not to make Internet marketing part of your standard home marketing plan. Some day soon most agents will see it as a must have requirement instead of something special. We're already seeing that change."

The extra steps agents like Will Vasana are taking on behalf of their clients is the reason we thought it worthwhile to call out the effort we have seen these agents make online and to recognize them for providing these added value services, says Mr. Pigman.

Maximizing marketing exposure for a seller is critical in today market. The combination of turn-key marketing system and REALTOR.com are just one of the many ways Will Vasana is leveraging recent trends in home buyer online behavior to his clients benefits.

Will Vasana is a Top Producing Realtor with Watson Realty Corp. He was voted "Outstanding Realtor of the Year 2004" by Northeast Florida Association of REALTORS and a recipient of "Humanitarian Award 2006" and 2007 FIVE STAR: Best in Client Satisfaction Real Estate Agent based on 19,000 recent homebuyers survey in Jacksonville. He can be reached at (904) 307-8998 or through www.bringyouhome.com.

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Florida Times Union